Faridah Hassan


Buying Manager

Faridah started at Union 45 in 1977 as Media Assistant before subsequently being promoted to Media Buyer and then Senior Buyer. In 1990, she joined an International Agency, DY&R. In 1995, she was promoted to Buying Manager overseeing the group of buyers and manage media buying negotiation. In 2003, she moved over to MEC due to the merger of Mediaedge and CIA. Taking the role of Client Service Manager servicing a group of clients & 3rd party creative agency/ clients. Over the course of her career, she has worked with significant clients such as Air Asia, Astro, Colgate Palmolive, KFC, Shell Malaysia, Perusahaan Otomobil, Citibank, Yeo Hiap Seng, Campbell Soup, Cerebos, Canon Marketing, Sony and Hong Leong.